When a coffee enthusiast, with his curiosity and passion, takes over the country in search of a perfect cup of coffee, there is only magic. Bittersweet is a fifth‑wave coffee company based in Ahmedabad, India, founded by Tanmay Bothra with a mission to make café‑quality cold brews accessible at home. The project involved creating a brand identity that captured its essence — a balance of sophistication, passion, and approachability.