An independent block print project inspired by traditional Sanganeri motifs, focusing on the Paan Bhant design. The motif was reworked and contemporized with a bohemian, modern sensibility, hand-printed across three colorways and tailored into wear — a balance of heritage craftsmanship and fresh, in-vogue design.

The accompanying styling and art direction captured the mood of quiet introspection and simplicity. Through lighting, shadows, and carefully chosen props, the campaign reflects a soulful, timeless, and serene aesthetic.